Our Story
At Sorelle Bridal, we believe that finding your wedding dress is more than just a shopping trip — it’s a personal, meaningful experience that should feel calm, thoughtful, and unforgettable.
Founded with the intention of creating a boutique where every bride feels celebrated, Sorelle brings together a carefully curated collection of gowns chosen for their timeless design, exceptional quality, and ability to highlight the most authentic version of you. From classic silhouettes to modern statements, each gown is selected to offer elegance that lasts far beyond your wedding day.
We are especially proud to offer an inclusive size range, with over 50 gowns in sample sizes from 8 up to size 26. Every bride deserves to feel confident, radiant, and truly herself — and we are honored to be a part of that journey.
Our experienced stylists provide guidance with care, expertise, and a gentle, no-pressure approach. From the moment you arrive, our goal is to create a space where you can slow down, enjoy the experience, and connect with the dress that feels unmistakably yours.
Located in the heart of downtown Traverse City, Sorelle Bridal is more than a boutique — it’s a sanctuary where modern elegance meets timeless tradition. We can’t wait to welcome you and help you discover your bridal dreams.
We believe
A company without values has no direction.
Here’s what guides us at Sorelle Bridal.
beauty has no size
At Sorelle Bridal, we are proud to offer an extensive collection of gowns. While much attention is often given to smaller sizes, we know that every bride deserves a dress that makes her feel beautiful and confident. Our mission is to provide a joyful and empowering shopping experience for every bride who walks through our doors. From size 8 to 26 and beyond, we have gowns designed to make you feel radiant — because your perfect dress should be for you, no matter your size.
love is love
When you step into Sorelle Bridal, you enter a space that is welcoming, safe, and inclusive — no matter who you’re marrying or how you identify. Every bride, partner, and guest is treated with respect, care, and dignity. Our staff is dedicated to supporting you throughout your bridal experience and acts of discrimination or intolerance will never be tolerated. At Sorelle, everyone is celebrated, and our boutique is a place where love, joy, and authenticity come first.
women are amazing
Sorelle Bridal is proudly a woman-owned and operated boutique. Every member of our team is a woman, and we are passionate about supporting and empowering women in every aspect of our work. Each year, we give back to local charities that benefit women in our community, because we believe in lifting each other up and making a positive impact beyond the boutique.